Archive of ‘EcoTools’ category

EcoTools Launches New 2016 Makeup Brushes

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EcoTools, a reliable maker of affordable brushes, is out with new makeup brushes for 2016. The big change here is that they see this year in hues of deep green. Given their low prices — the top-priced item here is the full set for $14.99 — I always like to pick up a few EcoTools […] Read more…

Finishing School for Makeup Brushes

When beauty lovers say they are shopping for a “quality” makeup brush, that can mean a lot of things. Usually, it means they want a brush made out of high-quality materials that perform well and are put together in a way that will stand the test of time with repeated use. For many years, shoppers […] Read more…

EcoTools Get a Facelift

EcoTools, which very well might be the sales leader in discount makeup brush sales, unveiled a new look for its new makeup brushes offerings this week. The four-brush, top-of-the-line “Complexion Collection” set goes for under $20.99. The EcoTools line appears to be sticking with its Hawaiian woodsy, earthy feel. But the new brushes have colorful […] Read more…

What is the Very Best Makeup Brush Brand?

“What is the very best makeup brush brand?” This is a common question out there in the beauty-sphere. But the answer is a little more complicated or convoluted than most consumers might realize. That’s because virtually no cosmetic brands manufacture, or make, their own makeup brushes! And virtually no makeup brush manufacturer makes one brand […] Read more…

Woop-woop: Makeup Brushes Key to Cosmetic Company’s Growth

Ever heard of Paris Presents? Probably not. But we’ll bet you’ve heard of the affordable no-nonsense brushes they sell under the brands EcoTools and Real Techniques, in addition to other cosmetics products, like loofahs and shower gloves. But — woop-woop! — it’s the brushes that are key to lifting sales, and Real Techniques is its […] Read more…

Dear Becca: We Knew Your Brush Was Too Good to Be True

Let’s start with the *big* promise of Becca’s “The One Perfecting Brush,” which sells for $49. According to the claim on Sephora’s website: “This patent-pending brush cuts makeup application time in half by replacing 10 other brushes and tools.” Sounds great — if true! On its own website, Becca further states: “From start to finish, […] Read more…

Where Have All The Ferrules Gone? To the Land of Toothbrush-es Every-one …

We have noticed an interesting trend blooming, just like the spring flowers we hope to see soon. More and more brushes, it seems, are coming to market without the grip of metal ferrules, which are typically made of aluminum or brass, around their waist. While you might say this is a kabuki-inspired trend, it also […] Read more…

Look Into My Sultry, Smoky Eyes …

And get out your notebooks, because smoky eyes can be complicated! But first, is it smoky or smokey, with the “e”, as many cosmetics marketers seem to believe? It definitely feels more Old English with the extra vowel, even though it’s not the preferred spelling anymore … Oh, bother. Smoky, smokey – you get the […] Read more…

Brush Watch! INSTYLE’s Big Brush Spread

Don’t you love when your big fat ladies mag shows up in the mail! What treats inside! Spring is coming! Spring is coming! Anyway … InStyle dedicated FIVE pages to makeup brushes in its March issue, featuring the lovely Nicole Kidman on the cover. Highlights: Page One Beauty Shot of brushes – no real information. […] Read more…

Fan Brushes – Why?

If you’re new to the wild world of makeup, you may ask yourself: What is the point of a fan brush? Powder? Blush? Bronzer? Contouring? Highlighting? Clean-up? Actually, the answer is all of the above, and all women — especially us makeup lovers — could greatly benefit from a lighter hand sometimes. And that is […] Read more…

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