Archive of ‘Brush Business’ category

EcoTools Get a Facelift

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EcoTools, which very well might be the sales leader in discount makeup brush sales, unveiled a new look for its new makeup brushes offerings this week. The four-brush, top-of-the-line “Complexion Collection” set goes for under $20.99. The EcoTools line appears to be sticking with its Hawaiian woodsy, earthy feel. But the new brushes have colorful […] Read more…

Hall of Fame: The Artis Elite Oval 10

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To be honest, I really did not expect to like the new Artis Elite Collection brushes. At all. From the onset, I thought they were spectacularly beautiful — mirrored in chrome as they are — but I wondered if a drastically different approach to the makeup brush was really, truly needed? I also worried the […] Read more…

Woop-woop: Makeup Brushes Key to Cosmetic Company’s Growth

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Ever heard of Paris Presents? Probably not. But we’ll bet you’ve heard of the affordable no-nonsense brushes they sell under the brands EcoTools and Real Techniques, in addition to other cosmetics products, like loofahs and shower gloves. But — woop-woop! — it’s the brushes that are key to lifting sales, and Real Techniques is its […] Read more…

Competition Brings New Innovations in Makeup Brushes

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We talked with TaikiUSA President/CEO Jim Perry about the growing problem makeup brush makers face with animal hair, as well as new antimicrobial technologies and the competitive, global business of makeup brushes. While there are hundreds of companies that make cosmetic brushes around the world, there are only about five major players that supply quality […] Read more…

About — The Makeup Brush Blog

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Launched in October 2013, My Brush Betty’s Brush Blog is entirely devoted to makeup brushes. At My Brush Betty, #welovemakeupbrushes: The art, science, manufacturing, marketing and, of course, care and cleaning. Did you know that more than tens of millions of makeup brushes are sold every year around the world? That’s right: Tens of millions. […] Read more…