EcoTools Get a Facelift

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EcoTools Complexion Collection Brshes. Prices range from a MSRP of $4.99 to $8.99 or can be purchased on ecotools.com for a limited time as a bundle for $20.99.EcoTools, which very well might be the sales leader in discount makeup brush sales, unveiled a new look for its new makeup brushes offerings this week.

The four-brush, top-of-the-line “Complexion Collection” set goes for under $20.99.

The EcoTools line appears to be sticking with its Hawaiian woodsy, earthy feel. But the new brushes have colorful new ferrules decorations, primarily leaves and flowers. Perhaps more importantly, the brushes feature new brush toe designs. They are decidedly more Wayne Goss in their precise approach, save the big fluffy powder brush.

The value brand also seems to be testing out a lighter, sunbleached-looking synthetic fiber — nudes have been “in” afterall — and thank goodness for that, as their brown fiber has always been sort of meh.

Among EcoTools new brush goodies:

  • Complexion Collection: This skincare-makeup hybrid line is designed to maximize natural beauty and aid common skincare concerns. By combining science and beauty, the line features four unique brushes with specifically designed cuts for enhanced performance: Skin Perfecting Brush, Eye Perfecting Brush, Mattifying Finish Brush, and Correcting Concealer Brush. Each brush is designed with colorful ferrules that will add a pop of color to your makeup routine. Prices range from a MSRP of $4.99 to $8.99 or can be purchased on ecotools.com for a limited time as a bundle for $20.99.
  • Lovely Looks: A beautiful five piece box set that allows you to create a complete look from start to finish. With its eye catching appearance featuring bright floral ferrules and smaller sized handles, the set makes a perfect gift for any season. The set includes a Foundation Brush, Shadow Brush, Flat Eyeliner Brush, Angled Blush Brush and Powder Brush and comes packaged with instructions on how to create both a day look and evening look. Retails for a MSRP of $14.99. Lovely Looks: A beautiful five piece box set that allows you to create a complete look from start to finish. With its eye catching appearance featuring bright floral ferrules and smaller sized handles, the set makes a perfect gift for any season. The set includes a Foundation Brush, Shadow Brush, Flat Eyeliner Brush, Angled Blush Brush and Powder Brush and comes packaged with instructions on how to create both a day look and evening look. Retails for a MSRP of $14.99.
  • EcoTools Angled-kabuki-brush-outAngled Kabuki Brush: This is the largest and softest brush in the EcoTools line, allowing for quick and natural application. The large head makes sculpting and contouring easy and helps add definition and glow to the face, décolletage and shoulders with a sweep of bronzer or highlighter. Retails for a MSRP of $9.99.
  • EcoTools-stippling-brush-outStippling Brush: Flawlessly apply foundation, powder, blush or bronzer with the Stippling Brush. The duo-fiber bristles on this brush evenly disperse product for buildable coverage. Whether you are looking for a sheer wash of color or smooth, full coverage, the EcoTools Stippling Brush provides the perfect application. Retails for a MSRP of $7.99.

EcoTools is a brand owned by Paris Presents out of the Metro Chicago area, and it also sells Real Techniques brand brushes, another value line.


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Sarah A. Webster
My Brush Betty