If you answered NO, you are correct! Hooray! While some people use the terms UPC and SKU interchangeably, they are actually different. UPCs, or Universal Product Codes, are standardized by an official organization, GS1. They provide a product description that, once scanned, anyone can read. On the other hand, an individual company can assign an SKU, or […] Read more…
It’s always the little things that drive you mad, isn’t it? While I was pretty much able to nail my product design in a few prototypes, the labels — of all things — went into overtime. After putting so much work into coming up with My Brush Betty, the first ever makeup brush lady, I […] Read more…
UPDATE NO. 2: YES, IT’S SOLD OUT AGAIN. FOLLOWUP STORY HERE. UPDATE NO. 1: AS OF MARCH 1, THIS BRUSH IS BACK IN STOCK AT THE NARS COSMETICS WEBSITE. BE FORWARNED: THE PRICE HAS BEEN INCREASED TO $55. THE ARTICLE BELOW ORIGINALLY APPEARED IN JANUARY 2014. The Nars Ita, with its unique sleek modern […] Read more…
If you’re new to the wild world of makeup, you may ask yourself: What is the point of a fan brush? Powder? Blush? Bronzer? Contouring? Highlighting? Clean-up? Actually, the answer is all of the above, and all women — especially us makeup lovers — could greatly benefit from a lighter hand sometimes. And that is […] Read more…
Mineral makeup — tiny particles of mineral, such as iron oxide or talc, that have been ground, milled or micronized — has become one of the most popular types of foundation on the market, and its sellers proclaim many benefits for the skin. But the finish you achieve with those teensy-weensy particles has a great deal to […] Read more…
Even though most women believe they are using a synthetic makeup brush, chances are good you are actually using one made with goat hair. About 95% of powder brushes on the market today are made with animal bristles, mainly goat or pony hair – even though 67% of consumers believe their brushes are made of […] Read more…
We love Sonia over at Sweet Makeup Temptations, and her absolute and epic dedication to Japanese makeup brushes. She recently wrote about her adventures, frustration and, essentially, gambling when it comes to buying makeup brushes off Japanese websites, without speaking a lick of Japanese and with a little help from Google Chrome. In her “Lost […] Read more…
New Beauty magazine, “The Beauty Authority” — which is not to be confused with Allure, which is “The Beauty Expert” — has featured It Cosmetics’ Heavenly Luxe Powder Brush in the “Trend Report” of its most recent issue. It’s the only brush featured in the issue, so you know it must be B-I-G! And, INDEED, the […] Read more…
Granted, Wayne Goss, beauty blogger extraordinaire, now sells his own brushes. So he’s not exactly a fully independent reviewer anymore. But, heck, we still trust (and love!) him. And Wayne basically says that two of the three new MAC Masterclass brushes – you know, the ones that look like toothbrushes — are just, well, strange. […] Read more…
Didn’t get everything you wanted for the holidays? Don’t feel sad 🙁 ! Spoil yourself with this $375 brush collection from Laura Mercier, featured in the gift guide of the December/January issue of Bazaar. The set includes: Keepsake Tiger Wood Box with lock and key closure 10 brown lacquered, full-size professional brushes Bronzer Brush is […] Read more…
