Palm It! Artis Launches Handle-Less Brushes

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When the Artis line of makeup brushes – those luxury brushes that look a bit like toothbrushes came out – one of my first reactions had to do with the handle, not the brush.

Artis-Mirror

This is what the first line of Artis makeup brushes looked like.

The neck was so thin and flexible, it felt a tad like it might snap. This caused me to cup the head of the brush instead and got me thinking that this new style of brush didn’t really need the handle at all. This was especially true for some of the larger head brushes, such as the Artis Elite Mirror Oval 10, which, incidentally, is in the My Brush Betty Hall of Fame of all-time great and groundbreaking makeup brushes.

Fast forward to this week, when Artis launched its Palm brush, shown above.

The initial Artis Palm brush listed for sale, which we’re assuming is the first in a series, based on the photos, goes for $65. Which keeps it in the luxury category. You can get it here.

As somebody who travels a lot – I’m one trip to Asia away from the super-duper Delta designation – I absolutely adore this concept for my suitcase.

According to the marketing materials: ” The Artis Palm Brush is designed to fit comfortably in the hand, providing unique application control. Encircling the base of the metallized-finish dome is a grip band that allows the fingertips to more easily hold the brush during use. There is also a finger indent in the dome section to assist with stability. The trademarked CosmeFibre bundle delivers superior application of product. CosmeFibre is exclusive to Artis.”

Artis, the brand that revolutionized the beauty industry with the reinvention of the makeup brush, launches our latest ergonomic design—the Palm Brush—that fits right in the palm of your hand.

Artis, the brand that revolutionized the beauty industry with the reinvention of the makeup brush, launches our latest ergonomic design—the Palm Brush—that fits right in the palm of your hand.

In looking at the photos – I haven’t actually received this brush to review yet – I think the heads may be too small on some of the bushes shown and I’m curious whether the finger indent thing will work well, but I do know that the brush fiber itself is reliable and high quality.

Artis says these new brushes are multitaskers and can be used for:

  • Foundation on face and body
  • Concealer on face and body
  • Setting Powder on face and body
  • Blush on face and body
  • Contour on face and body
  • Highlight on face and body
  • Bronzer on face and body
  • Self-Tanner on face and body
  • Tan Enhancer on face and body
  • Moisturizer on face and body
  • Sunscreen/block on face and body

Artis Palm Marketing Video


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Sarah A. Webster
My Brush Betty



















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