The Story Behind Those Sigma Brushes

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Many people consider Sigma brushes a dupe for more expensive MAC brushes. But, in actuality, Sigma isn’t a copycat-only line. The brush brand offers real value and innovation.

The brand was started by Simone Xavier and her husband, Rene Xavier Filho, as an eCommerce brand out of their home, as this article in the St. Paul Pioneer Press explains, and has grown to be a brand that competes against the big names it sometimes gets accused of copying. Sigma’s F80 flat kabuki brush is one of the most popular face brushes among beauty bloggers and their ilk. The brand has an innovative cleaning glove, which retails for $35+, and it now sells makeup and more.

Sigma Color Pop. $29.

Sigma Color Pop. $29.

They also have wonderful synthetic brush collections, such as this Color Pop version for $29.