Woop-woop: Makeup Brushes Key to Cosmetic Company’s Growth


ParisPresentsEver heard of Paris Presents?

Probably not.

But we’ll bet you’ve heard of the affordable no-nonsense brushes they sell under the brands EcoTools and Real Techniques, in addition to other cosmetics products, like loofahs and shower gloves.

But — woop-woop! — it’s the brushes that are key to lifting sales, and Real Techniques is its fastest growing division, according to this report in Crain’s Chicago Business. (Despite their name, Paris Presents is located in the Greater Chicago area.)

We women *and  some enlightened men*, it seems, just can’t get enough brushes.

In our world, makeup brushes are the new shoes for makeup lovers.