DETROIT, Oct. 27, 2014 /PRNewswire-iReach/ — My Brush Betty, the blog dedicated to makeup brushes, has launched a 30-day Kickstarter campaign to support the manufacturing of a first-of-its-kind makeup brush washing machine, which allows beauty lovers to quickly deep clean a handful of brushes at one time. More than 75% of US women report cleaning […] Read more…
It’s understandable to have questions about shake-cleaning your brushes – It’s a totally new concept! From ferrules and glue to brush fibers, I’ve tried to answer some common questions here! By Sarah A. Webster Founder My Brush Betty Read more…
Today, I’m doing something that pretty much terrifies me. I’m taking a risk and stepping completely outside of my comfort zone. For most of my career, I’ve played it pretty darn safe. I graduated with a journalism degree, became a newspaper reporter and worked my way up the ladder to become an editor. For most […] Read more…
Heading into the final weeks before the Kickstarter launch of My Brush Betty was insane. I had to finalize my website, YouTube page, Pinterest page, Facebook page, press release, fact sheets, media downloads … make sure all the links worked, that the wording everywhere was consistent and correct. Every little fix would send me down […] Read more…
(Directions for making your own homemade My Brush Betty container are toward the bottom of this post!) I get it. When you’ve been taught since you were a wee girl to never put your makeup brushes in water, it can be really challenging to believe that this method might actually be the fastest, easiest […] Read more…
A price is so much more than just a number. And finding that right number isn’t simple math. There’s also some art and science to it. At the moment I’m writing this – in September 2014 – I actually haven’t decided on the best price for the premium My Brush Betty cleaning kit and her […] Read more…
An excellent product demonstration video is critically important not just for a Kickstarter campaign but for selling anything these days. That’s especially true when your product challenges conventional wisdom or requires some scientific explanation, as My Brush Betty does. A lot of planning goes into shooting a video, no matter how short, and it’s difficult […] Read more…
Remember all of those fun algebra problems from high school, like two buses leave a station at the same time, with bus x traveling X times faster than bus Y? Remember challenging the idea of it all, with a smart-aleck remark, such as: “When am I ever going to need to know that?” Well, in the course of […] Read more…
Today, I’m going to meet with a video production company in Ferndale, MI, about shooting my video for the Kickstarter campaign. The closer I get to really doing this, and going public with my idea, the more anxious and nervous I become. And I might mention, I’m not normally a nervous kind of person. I […] Read more…
I could have continued my search for a business partner or investors. I could have asked family for money, although that’s not really my style. I could have gone to a bank. Or, I could just really do this sucker myself. During a family reunion in July, it was a happenstance chat with my Uncle Tommy, who […] Read more…
