To understand the history of makeup brushes, you must also understand the history of mirrors. For without a mirror, a makeup brush isn’t a very useful tool. Unless you have someone else to put on your makeup, of course. Until 1835, when a German chemist invented a method to mass produce mirrors by depositing a […] Read more…
Follow my blog with Bloglovin The makeup brush industry is exploding with creativity. Innovative cruelty-free synthetic fibers (which are more hygienic and hold their shape better than naturals) have inspired new displays of traditional and exotic patterns. Non-ferrous ferrules sporting a new range of finishes, from matte to high gloss to pick-your-color, have taken center […] Read more…
Launched in October 2013, My Brush Betty’s Brush Blog is entirely devoted to makeup brushes. At My Brush Betty, #welovemakeupbrushes: The art, science, manufacturing, marketing and, of course, care and cleaning. Did you know that more than tens of millions of makeup brushes are sold every year around the world? That’s right: Tens of millions. […] Read more…
If there was one thing I really, really didn’t want to do myself in this project, it was design, build and manage my own website. Being a journalist for two decades, I knew enough about building websites and the back end of content management systems to be afraid. Afraid for my time and sanity, that is. […] Read more…
Now, I could have simply slapped the label “Makeup Brush Washing Machine” on this invention of mine and tried to bring it to market. But what fun would that be? And, without a doubt, one of the more fun parts of this whole project was developing and executing the branding of My Brush Betty! While […] Read more…
Even though I work with engineers and manufacturers on a daily basis in my day job, I didn’t know a whole lot about how to hire one for this project. I also had no idea what it might cost. So I reached out to the guys who sparked this whole project in my head in […] Read more…
I like To-Do Lists. I’d be lost without them. For me, there’s a lot of satisfaction in striking through a line when I’ve completed a task. A long time ago, I read this book, “Getting Things Done,” by David Allen, and, generally speaking, his approach basically multiplied the amount of work I can get done […] Read more…
After I green-lighted this project in my head, one of the first things I did was call a lawyer. (See how fast things get complicated and expensive!) I was lucky enough to already know one of the best intellectual property attorneys in Metro Detroit, John Carlson of Carlson, Gaskey & Olds in Birmingham, MI, so […] Read more…
To be honest, I never intended to invent anything — let alone bring a consumer product, a beauty product, to market. But sometimes, fate really does just intervene. Back in 2005, when I started shake cleaning my brushes in a sports drink shaker — which I eventually modified by cutting out the bristles of a […] Read more…
MY STORY Necessity (Really) is the Mother of Invention Hi! My name is Sarah Webster, and I’m the inventor of My Brush Betty’s premium makeup brush cleaning kit and line of products. Like many inventions, this one happened sort of by accident. But as the old saying goes: Necessity is the mother of invention. Back […] Read more…
