May 2014 archive

Spectacularly Beautiful & Innovative New Makeup Brushes

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Hi ladies and gents! A while back, we wrote about MAC’s innovative new oval and linear Masterclass brushes that look like toothbrushes or loofahs or the like. The brushes were actually the brainchild of Matthew Waitesmith, a former senior vice president at MAC Cosmetics, who is now a consulting partner at Taiki USA, a leading […] Read more…

Go To Market Strategy

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My product is engineered, the manufacturing quotes are in, the patent has been filed. Um, now what? This is the part where I have to start making real decisions. External decision. Where I can’t keep my secret pet project a secret anymore. Do I want to sell this in stores? On the Internet? In dermatologist offices? […] Read more…

Patent This! Protecting Your Work.

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As July approached, so did my anxiety about filing my “official” patent application. I had filed a provisional application for a patent on July 9, 2013, and you have exactly one year to file the real thing. This is a good time to re-evaluate whether you really want to go all the way with something. […] Read more…