September 2014 archive

Finalizing the Final Details …

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Heading into the final weeks before the Kickstarter launch of My Brush Betty was insane. I had to finalize my website, YouTube page, Pinterest page, Facebook page, press release, fact sheets, media downloads … make sure all the links worked, that the wording everywhere was consistent and correct. Every little fix would send me down […] Read more…

Don’t Believe in Betty? Try Her Out Yourself!

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(Directions for making your own homemade My Brush Betty container are toward the bottom of this post!)     I get it. When you’ve been taught since you were a wee girl to never put your makeup brushes in water, it can be really challenging to believe that this method might actually be the fastest, easiest […] Read more…

Why Does My Brush Betty Cost That Much?

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A price is so much more than just a number. And finding that right number isn’t simple math. There’s also some art and science to it. At the moment I’m writing this – in September 2014 – I actually haven’t decided on the best price for the premium My Brush Betty cleaning kit and her […] Read more…