Go To Market Strategy

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My product is engineered, the manufacturing quotes are in, the patent has been filed. Um, now what? This is the part where I have to start making real decisions. External decision. Where I can’t keep my secret pet project a secret anymore. Do I want to sell this in stores? On the Internet? In dermatologist offices? […] Read more…

Patent This! Protecting Your Work.

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As July approached, so did my anxiety about filing my “official” patent application. I had filed a provisional application for a patent on July 9, 2013, and you have exactly one year to file the real thing. This is a good time to re-evaluate whether you really want to go all the way with something. […] Read more…

Have You Seen bareMinerals’ crazy new brush?

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Skipping over the controversy that bareMinerals has launched a liquid foundation for a moment (?!), take a look at this interesting new brush. This bareMinerals bareSkin Perfecting Face Brush has taken the flat top kabuki brush and given the center-most part of the brush a step down, or what it’s marketing as a “unique fluid reservoir.” QVC, […] Read more…

How to Clean Your Makeup Brushes

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First off: Yes, dirty makeup brushes do, indeed, cause and aggravate acne. Just ask any dermatologist. But while there is broad agreement that brushes should be washed regularly to remove bacteria, there is a lot of conflicting advice about how regularly brushes need to be washed and what is the best way to wash them. Washing […] Read more…

Think Twice About That Colorful Makeup Brush Hair

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In its “Best Beauty Buys” section of its March issue, People StyleWatch featured a pretty set of makeup brushes from Aéropostale at the low, low price of $9 for for four brushes! What a deal, right?! Um, maybe yes — but, then again, maybe not. The style of brushes in the set (three eye brushes […] Read more…

Woop-woop: Makeup Brushes Key to Cosmetic Company’s Growth

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Ever heard of Paris Presents? Probably not. But we’ll bet you’ve heard of the affordable no-nonsense brushes they sell under the brands EcoTools and Real Techniques, in addition to other cosmetics products, like loofahs and shower gloves. But — woop-woop! — it’s the brushes that are key to lifting sales, and Real Techniques is its […] Read more…

The Importance of Failure Testing

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Once I had my final, final prototype, I really needed to test it as much as possible to see if I really wanted to bring this sucker to market. I decided to spend three straight months testing it out. In actuality, I wasn’t just testing My Brush Betty — I was also testing the makeup […] Read more…

The Pretty Forget-You-Nars-Ita-Brush

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Tired of waiting for the Nars Ita or scrambling to get it during one of the small windows of inventory-opportunity? Well, here is what you’ve been waiting for. This is our recommended Forget-You-Nars-Ita-Brush! This brush is BETTER and even more artsy and cool than the Nars Ita! And it costs almost the same — $60 […] Read more…

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