A price is so much more than just a number. And finding that right number isn’t simple math. There’s also some art and science to it. At the moment I’m writing this – in September 2014 – I actually haven’t decided on the best price for the premium My Brush Betty cleaning kit and her […] Read more…
Happy Anniversary! Sonia Kashuk Releases 15-Piece Set
In celebration of her 15th year of offering award-winning makeup brushes, Sonia Kashuk has released a new 15-piece brush set. It’s available at Target for $39.99, and it comes in a BIG pretty gift-worthy package. But if you want this brush set, WORK to GET IT NOW! And yes we said WORK because you can’t […] Read more…
The Big Video Shoot
An excellent product demonstration video is critically important not just for a Kickstarter campaign but for selling anything these days. That’s especially true when your product challenges conventional wisdom or requires some scientific explanation, as My Brush Betty does. A lot of planning goes into shooting a video, no matter how short, and it’s difficult […] Read more…
We Likee! Estee Lauder’s New Sculpting Foundation Brush
On the heels of the creative new Bare Escentuals BareSkin Perfecting Face Brush, we have another new shape on the market: Estee Lauder’s new Sculpting Foundation Brush 2 has a bit of a sickle-like shape that is longer on one side and shorter on the other and hugs the contours of the face. This […] Read more…
Shipping & Logistics
Remember all of those fun algebra problems from high school, like two buses leave a station at the same time, with bus x traveling X times faster than bus Y? Remember challenging the idea of it all, with a smart-aleck remark, such as: “When am I ever going to need to know that?” Well, in the course of […] Read more…
Brush Love Across Three Generations: Da Vinci
While makeup brushes have been around for as long as women have been trying to look pretty, Germans are often given credit for inventing the modern makeup brush. That’s because the invention and history of the makeup brush really really goes hand-in-hand with the invention of the mass-produced mirror. So My Brush Betty went out […] Read more…
Getting Pretty Nervous Now
Today, I’m going to meet with a video production company in Ferndale, MI, about shooting my video for the Kickstarter campaign. The closer I get to really doing this, and going public with my idea, the more anxious and nervous I become. And I might mention, I’m not normally a nervous kind of person. I […] Read more…
Nars Ita Update: Back In Stock
(For the moment). For $55. Get it while it’s in stock. … Otherwise, you may miss your opportunity. CHECK OUT OUR ONGOING NARS ITA COVERAGE, WITH LESS EXPENSIVE AND EVEN PRETTIER DUPES, HERE!!! Read more…
Mirror, Mirror: Who’s The Prettiest Brush of All?
Surely, looks aren’t everything – but why shouldn’t a beauty tool be beautiful? Here, we’ve compiled some of the prettiest brushes on the market that aren’t just outfitted in ho-hum black and your everyday aluminum ferrule. We’d love to call it our Top Ten list of the prettiest brushes, but there’s too many supermodel brushes […] Read more…
So Why Kickstarter?
I could have continued my search for a business partner or investors. I could have asked family for money, although that’s not really my style. I could have gone to a bank. Or, I could just really do this sucker myself. During a family reunion in July, it was a happenstance chat with my Uncle Tommy, who […] Read more…