DETROIT, Oct. 27, 2014 /PRNewswire-iReach/ — My Brush Betty, the blog dedicated to makeup brushes, has launched a 30-day Kickstarter campaign to support the manufacturing of a first-of-its-kind makeup brush washing machine, which allows beauty lovers to quickly deep clean a handful of brushes at one time. More than 75% of US women report cleaning […] Read more…
Sarah Answers Your Questions
It’s understandable to have questions about shake-cleaning your brushes – It’s a totally new concept! From ferrules and glue to brush fibers, I’ve tried to answer some common questions here! By Sarah A. Webster Founder My Brush Betty Read more…
The Big Jump! Risk, Fear and the Freedom to Fail
Today, I’m doing something that pretty much terrifies me. I’m taking a risk and stepping completely outside of my comfort zone. For most of my career, I’ve played it pretty darn safe. I graduated with a journalism degree, became a newspaper reporter and worked my way up the ladder to become an editor. For most […] Read more…
It’s the Brush-iest Time of Year Again!
Happy Holidays! It’s the brushiest time of year again, a limited-edition time of year again … Get your holiday brushes while you can! Cheers, My Brush Betty P.S.: Our top pick is the Smashbox Pro set below. It’s one of the most complete sets below, so very useful! Smashbox brushes are also solid. […] Read more…
Studio 54-Inspired Makeup Brushes — Right On!
Move over, Artis! There’s a new diva in the house! And just in time for the holiday selling season, too. We were pretty high on the spectacularly innovative and chrome-plated brushes from Artis, but these new ladies are just breathtaking. These Studio 54-inspired upscale disco brushes are from jewelry designer Alexis Bittar, who is taking […] Read more…
What is the Very Best Makeup Brush Brand?
“What is the very best makeup brush brand?” This is a common question out there in the beauty-sphere. But the answer is a little more complicated or convoluted than most consumers might realize. That’s because virtually no cosmetic brands manufacture, or make, their own makeup brushes! And virtually no makeup brush manufacturer makes one brand […] Read more…
How Much Do You Hate Cleaning Your Makeup Brushes?
Despite our endless love of makeup brushes, it seems that many women really hate cleaning their brushes. In fact, our research shows that 75% of women clean their brushes only a few times a year – if at all! Yuck! So, we’re asking women on Twitter why they hate it so much? Is it the […] Read more…
Oops! Makeup Brushes That Survived the REAL Washing Machine!
Some people hate washing their makeup brushes so much they actually do wash them in the washing machine, like this blogger at ALMOST COUTURE. Other people do it accidentally and discover that their brushes survive just fine. Check out these–Oops!–stories of makeup brushes that survived a regular washing machine — and all those cycles! If […] Read more…
Finalizing the Final Details …
Heading into the final weeks before the Kickstarter launch of My Brush Betty was insane. I had to finalize my website, YouTube page, Pinterest page, Facebook page, press release, fact sheets, media downloads … make sure all the links worked, that the wording everywhere was consistent and correct. Every little fix would send me down […] Read more…
Don’t Believe in Betty? Try Her Out Yourself!
(Directions for making your own homemade My Brush Betty container are toward the bottom of this post!) I get it. When you’ve been taught since you were a wee girl to never put your makeup brushes in water, it can be really challenging to believe that this method might actually be the fastest, easiest […] Read more…